![]() Some fans have raised the question, "why would Taco Bell want what is essentially their drink to become a staple of supermarket shelves, so that people would go there instead of Taco Bell?" Taco Bell created the flavor of Baja Blast, and it remains a popular drink and a possible selling point for people to desire to go to Taco Bell. ![]() Pitch Black cans during the DEWcision limited-time run didn't contain any "Limited Time Only" branding or branding, unlike cans of the competing flavor, Baja Blast. ![]() Additional factors appear to add proof to these claims, including: Despite this, some retailers still sell it as an energy drink.Although the official result of the campaign was the victory and subsequent, at-the-time permanent, release of Pitch Black, several fans claim that the promotion was allegedly rigged from the beginning to have Pitch Black end as the resulting winner and Baja return to Taco Bell as its own exclusive with promotional limited-time runs.
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